Exceptional Educators: John and Joan Maxwell, Donahue, Iowa. The Maxwells take the initiative to tell the story of what’s happening on their farm to anyone and everyone, from local kindergarten students to visitors from Brazil. They love to share how a successful dairy and crop farm can sustainability feed the growing population while caring for the land. John is a strong advocate for the Soil Health Partnership and has been featured in print and television news.

Hear from an expert panel on the politics, agronomics and economics of this emerging multi-billion-dollar industry in markets covering agriculture, textiles, building and construction, automotive, food and beverage, personal care products, supplements and the biomedical and high-tech industries.